Cold-Chain Logistics: How We Keep Fresh Berries Crisp from Valley to Doorstep
Priya Chauhan
Cold-Chain Logistics Operations

The Fragile Nature of Soft Fruits
Unlike apples or oranges with thick rinds, ripe raspberries and strawberries continue rapid cellular respiration immediately after picking. Temperature management within the first 60 minutes dictates fruit firmness and shelf life.
Pre-Cooling & Rapid Heat Extraction
Within 45 minutes of manual morning harvest, all berries enter our forced-air cold rooms at 1.5°C to arrest sugar degradation and lock in crisp turgidity.
Breathable Micro-Perforated Punnets
Our packaging utilizes food-safe micro-perforated shells that regulate oxygen and CO2 levels while preventing moisture condensation that leads to fungal spoilage.


